A 10-Step Strategy for Marketers

What you'll learn

The 10-step influencer strategy used by some of the world's most well-known brands
Finding and choosing the best influencers
The difference between content creators and influencers
Choosing the best content types to meet your goal
Measuring success and ROI according to industry benchmarks
What you must include in contracts and the Scope of Work
Setting your influencer up for success
Social media engagement protocol guidelines
Reviewing content: Watchouts to look for
Reporting on the program: What to include, what to leave out
Everything you need to lead successful influencer campaigns no matter your industry, category, or customer